![]() And now they’ve captured self-care, which, as Marisa Meltzer writes, has seen a spike in usage that divorces it from its original radicalism, binding it forevermore to conspicuous consumption: “ The current usage is often traced back to the self-described ‘black, lesbian, mother, warrior, poet’ Audre Lorde, who wrote in an essay published in her 1988 book, A Burst of Light, that ‘caring for myself is not self-indulgence, it is self-preservation, and that is an act of political warfare’ … Gabrielle Moss, author of the Goop parody book, Glop, thinks that self-care is starting to (surprise, surprise) lose its meaning and become a marketing tool. Just ask advertisers: in recent years they’ve laid claim to the word minimalism, evacuating its political-aesthetic lineage and rebranding it to sell sleek, Instagrammable housewares. ![]() It’s always a good time to suck the marrow out of language. ![]() Jean-Léon Gérôme, La grande piscine de Brousse, 1885. ![]()
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